Strategy, leadership, and controlling are central components in the job profiles of marketing responsibles. In reality, though, they only take up about 20 percent of daily workload. Why? Administrative tasks and project coordination are very time-consuming. This is where marketing resource management (MRM) comes in the game to automate and standardize the operational marketing tasks. MRM analyzes and transforms marketing processes to guarantee efficient brand leadership (internal factor) and brand consistency (outer appearance).
Central knowledge database
gateB optimizes brand leadership in all relevant processes. Through modularization, the MRM portal can be adapted to every specific customer's needs. Its core is often a CI portal with all brand-relevant information, from guidelines to templates to best practices. This digital contact point for all persons involved in the marketing processes is a great relief for the bearers of knowledge. Digital asset management is another central part of clever MRM, making marketing and communication data of all kinds accessible to the right parties.