Multichannel marketing focuses on the overall experience of customers and potential customers across touchpoints. By providing timely content that is contextually tailored to the customer and channel, you relevantly accompany them on their unique journeys, sustainably strengthening your brand.
Each new interaction generates additional data that serves to further improve future interactions.
Our multi-channel publishing tools and solutions integrate the management and data analysis of all touchpoints, whether newsletters, e-commerce, websites, social media, or CRM systems.
Learn, implement, measure, and iterate — your campaigns become more effective, efficient, and transparent.
Read our guide to learn how to create the perfect customer experience by overcoming the traditional customer lifecycle and replacing it with customer journey mapping.