gateB AG

Address the customer even more personally with customer intelligence

Understand your customer better

After analyzing your customer data, we use our proprietary models to predict future behavior. This customer intelligence is all visualized on our marketing dashboard, making it easy for you to launch targeted campaigns, measure them, and iterate for optimal results. The right decisions at the right time – reaching targets has never been easier.

«Together, we master the challenges of digital transformation and produce significant change.»

— Robert Schumacher, Director at gateB

These days, marketing and data analytics go hand in hand. Whether for communications, advertisement, or sales, the critical role of analytics is recognized in virtually every aspect and at each stage of the customer journey. And its importance is growing.

Our data scientists can equip your team with tools and frameworks to derive the most efficient and effective marketing actions in every context. These “actionable insights” allow you to engage your customers with the right message, at the right time, through the right channel, leading to:

  • Maximized revenues through leveraging data-informed opportunities
  • Reduced costs through optimized processes, targeted investments, and focused customer communication
  • Strengthened customer loyalty through tailored journeys and more relevant offerings
  • Lowered churn rates through reduced pain points

Today, the focus is on the customer – in contrast to traditional methods that focus on products, services, or individual channels. Marketing analytics is necessary for the digital transformation and personalization of marketing. It allows for increasingly targeted advertising. With it, the effectiveness and performance of marketing measures are sustainably and measurably increased.

By analyzing the relevant data (small or big), intelligent and increasingly precise predictions can be made regarding the behavior of individual customers or customer groups. This makes it possible to take the right steps at the right time. For example, it helps you prevent customers from moving away (i.e., churn prevention and increased loyalty).

Our data scientists and developers are leaders in marketing analytics throughout Switzerland and have extensive expertise in all areas of marketing and communication. We'd love to show you what increased customer intelligence can do for your business. 

White Paper
The Magic of Data Science in Marketing

White Paper

Download our White Paper "The Magic of Data Science in Marketing" to learn more about data-driven marketing so you can take your enterprise into the digital future.

Discover more about our customer intelligence and marketing analytics solutions and services