Modern marketing has more tools and channels available than ever before. The dialog between brands and companies and their customers is conducted in real time — and is increasingly personalized. Customers today expect individual and competent advice and communication. Modern software solutions can make the life of marketing and sales teams much easier.
With a content hub, for example, sales employees can focus fully on fulfilling customer wishes because the creation of sales materials is largely automated. What's more, these are always up to date due to the automated embedding of dynamic data.