gateB AG

Mind the customer engagement gap

January 21, 2020

Want engaged and loyal customers? Close the engagement gap

Satisfied and committed customers are the be-all and end-all of every business success. Sustainable, value-creating customer relationships are key. This requires a comprehensive view of customers and their behavior, which allows for personal and integrated communication. And that's what customers expect today.

Integrating data and technologies
Especially for companies with a long data history — digital natives — data silos and isolated approaches often prevent a seamlessly integrated customer experience. All too often, data is abundant but disconnected and technologies are in place but insufficiently integrated. Only when the data is freed from the silos and the technologies are integrated does one obtain an overall perspective and the ability to avoid fragmented brand experiences.

Orchestrating all customer interactions
A conscious orchestration of all customer interactions at all touchpoints helps you create dedicated customers. Integrated data and systems allow for a personalized approach that makes customers feel taken seriously and valued. The comprehensive view allows you to offer your customers real added value instead of annoying them with inappropriate offers.



Download our guide to learn how to close the customer engagement gap and stay successful in the digital age through sustainable customer relationships.

Our three recommendations to close the engagement gap:

  • Get your data under control
  • Integrate your technologies
  • Understand and use the decisive moments in the customer relationship

Want to learn more? 

Want to close the customer engagement gap?